Polyedra becomes the common brand for distribution activity in Europe as part of a brand unification strategy
The adeoption of Polyedra as a common brand represents a new step in the evolution of the Group’s distribution activity in Europe. A decision that reflects the reality of an organization present in different markets, united by specialization and the same commitment to service.
For decades, the Group’s distribution companies have built a solid track record in their respective markets, developing trusting relationships and extensive knowledge of the sectors they operate in. Today, that shared experience comes together under a common identity that more clearly reflects the organization’s size and reach in Europe.
Why Polyedra?
Polyedra is a well-established brand within the Group, with extensive experience in the distribution of paper, visual communication media, and solutions for the professional graphic industry. Its recognition in the market makes it the natural choice to represent, under a single name, the experience, knowledge, and capabilities developed.
Adopting Polyedra doesn’t mean a breakup from the history of the companies that are part of the Group. On the contrary, it brings together under a single identity the value built over time by each of them, preserving what has defined them: closeness, specialization, and their commitment and relationship with their customers.
One group. One future
The new identity comes with the message One group. One future, an expression that sums up the purpose of this evolution.
This message reflects the desire to move forward under a single identity in all the markets where the Group is present, consolidating a shared vision of the business and a common way of understanding service, specialization, and relationships with customers.
New identity with the same closeness as always
The implementation of Polyedra will take place gradually over the next few months and will gradually be reflected in corporate documentation, marketing materials, digital channels, and other communication platforms.
During this period, it is possible that the current names and the new brand may temporarily coexist in certain materials. To make this transition easier, various information materials, specific documentation, and contact channels have been made available to customers and suppliers to resolve any questions related to the change.
The transition to Polyedra doesn’t involve changes in the operational structure or in the usual relationship with customers and suppliers. The teams, contacts, market knowledge, and commitment to service remain the same, ensuring the continuity that has historically characterized the companies in the Group.
Polyedra represents a more connected, coordinated, and aligned organization across countries, capable of combining the strength of an international presence with closeness, specialization, and local knowledge that have always defined the way it works.
We trust that this new phase will help strengthen our value proposition, improve the experience for customers and suppliers, and continue driving business growth in Europe.